When Ashley Madison started in 2001, there weren't many places adults could go for discreet dating.
Meeting someone at work or through friends is too risky when discretion is your number one concern.
Our members are single, attached and seeking an affair partner, or attached and seeking something polyamorous.
They are looking for online flirtation, for something casual, and for discreet relationships.
Many turned to traditional online dating websites, but found it difficult to connect with people looking for a similar type of arrangement.