Tinder’s reliance on Facebook became painfully clear a month ago, when the dating app temporarily stopped working because of changes Facebook made to its data-sharing policies.
And now Tinder, as well as apps like it, will have to compete with Facebook itself—an app everyone is already using.
Zuckerberg, as well as Chris Cox, Facebook’s chief product officer, stressed that the feature is designed to spark meaningful connections—not help you find your next hookup.
But the reality is even Facebook doesn’t know yet how it will be widely used, if at all.
In many ways Dating makes perfect sense for Facebook.