The packaging for playable Xbox Live titles on the original Xbox console featured the trademark gold bar underneath the Xbox header.
Tom Clancy's Splinter Cell and Brute Force sported a Live "bubble" design, as they only featured downloadable content.
It was changed later, wherein all Xbox Live titles included the universal gold Live bar.
By the time of the Xbox 360, all titles were required to provide at least a limited form of Xbox Live "awareness".
Sound-dampened booths and broadband-connected Xbox consoles—featuring an early version of Unreal Championship—demonstrated the service on the show floor.