See Console Cameo for when the product is required to see the placement in the first place.
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With Roy's Rolls and Dev's corner shop, it has always been a champion of independent shops.
But Coronation Street is to be launched into the world of major chains and branded merchandise, after ITV signed a product placement deal with Costa and Co-op.
The least subtle version of this kind of embedded advertising is the Enforced Plug, which, in America, was common in early television (when the commercials literally were considered more important than the programming) and still is in radio.
With reruns, DVD and downloads, this can be the gift that keeps on giving for advertisers.
However, a quiz show scandal in 1958 forced networks to control their programs, instead of the sponsors.